Problem: Japanese consumers are unfamiliar with the Skippy brand and its peanut butter-based products.

Solution: Rename the product to be more culturally friendly and package it in containers of familiar Japanese Anime characters. 

Audience: Millennials & Gen Zers (A demographic that loves peanut butter and Anime)

THE JOURNEY

Art Direction, Graphic Design, Illustration, Motion Design, Social Media Design, Promotional Design

THE TEAM

Nicole Castelo and Mia DiNardo

The sticky and thick consistency of peanut butter is intriguing to Japanese consumers. 

Peanut allergies are uncommon in Japan which makes it more appealing to try. 

Skippy is already sold in Tokyo, but it has limited availability elsewhere in Japanese stores.

Natsu is a very energetic character who is always taking on every challenge there is. He has the power to breathe fire, so adding spice was an obvious option.

If you love the combination of sweet and spicy then you will love this peanut butter. This spread is blended with cayenne pepper and chili spices to make for a fiery twist on classic peanut butter.

We decided that a sweet Blueberry flavor was the most ideal for Sailor Moon because of her personality of being more on the gentle side.

There is something about the sweet-tart freshness of blueberries that compliments the nutty sweetness of peanut butter. For more flavor enhancement, a banana lends sweetness and a touch of peanut butter rounds it out.

If you know Naruto’s character, then you know his personality can be sweet yet unpredictable. So it was decided to go with a Cinnamon Raisin flavor to give a balance of sweetness and saltiness.

The creamy, salty, cinnamon flavors perfectly balance any breakfast. Studded with raison add to the natural sweet taste. It would make the perfect spread for toast, crepes, and pancakes.

A very noble and relatable character with a pure heart. Goku was a great candidate to represent the caramel flavor because you can always depend on it.

The creamy, dream, caramel-y peanut butter is perfect for dipping, spreading, or spooning straight into your mouth. that extra dimension of nutty flavor that you get from the caramel is a perfect sweet/salty combination.